PPC Lead Calculator · 2025/26 UK benchmarks
Set your monthly spend, pick your platform and industry, and get a benchmark-based estimate of the leads you should expect from Meta or Google Ads — before you spend a penny.
Know your real CPC or landing-page conversion rate? Enter it above for a sharper estimate.
The funnel maths behind your number, plus what happens to lead volume as budget scales.
Budget scenarios — same benchmarks, scaled spend
| Scenario | Budget /mo | Clicks | Leads /mo | Cost per lead |
|---|
Benchmarks are medians — creative quality, offer strength and landing-page experience routinely swing results 2–3× in either direction. Treat this as your planning baseline, not a guarantee.
Scaling spend rarely scales leads linearly. Past your audience's efficient frontier, CPCs rise and conversion rates soften — the 2× scenario above assumes ~12% efficiency loss, 4× assumes ~25%.
Lumos Digital runs paid, SEO, CRO and email as one strategy for D2C brands doing £25k–£300k/month. Senior team only — no account-manager relay.
Estimates use leads = (budget ÷ CPC) × conversion rate. Industry presets are blended medians from LocaliQ/WordStream 2026 search advertising benchmarks, LocaliQ 2025 Facebook lead-gen benchmarks, Triple Whale's 2025 Meta analysis (35,000+ ad accounts) and UK CPC studies, converted to GBP and rounded. Likely range shown at ±30%. “Leads” means a tracked conversion (form fill, call, or purchase-intent action) — not a closed sale. Your mileage will vary; that's rather the point of hiring specialists.